Wine Guides

Wine Guides

Wine Guides produced for Wine Rack between 1991 and 1994

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Of all my advertising work, these commissions were the most fun to do. Wine Rack was set up by Threshers as an up-market rival to Oddbins, who were a force in the market at that time, and there was a certain amount of rivalry between the two high street chains. Ralph Steadman was the face of Oddbins and I was asked to provide a similar identity for Wine Rack.

Before I could do any work, I had of course to come up with some ideas. Happily I was provided with reference material to provide inspiration. After studying a bottle for a while, I would succumb to temptation and draw upon its contents. By the end of the day, I found the ideas were really flowing!

Wine Rack Wine Guide - Spring 1991 Wine Rack Wine Guide - Winter 1991 Wine Rack Wine Guide - Summer 1992 Wine Rack Wine Guide - Winter 1992

Wine Rack Wine Guide - Winter 1993 Wine Rack Wine Guide - Summer 1994

A selection of work inspired by wine…

Medoclands Light Railway

Megaboam
Cork Gauges
Cotes du Rhone
Le Caravin

A Bunch Of Wine Writers
Sagrada Familia
Les Nez du Vin

Australia
Baron Philippe de Rothschild
En Homage A Francis Bacon
Le Camion du Vin